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Grow Great Campaign - galvanizing South Africa to achieving zero stunting by 2030.

Categories: ALL THE NEWS , Funding, Poverty
This multi-funder initiated campaign aims to confront the hidden challenge of chronic under-nutrition in South Africa.

Johannesburg, 12 October 2018: The Grow Great campaign will be officially launched in Johannesburg on 17 October 2018. This multi-funder initiated campaign aims to confront the hidden challenge of chronic under-nutrition in South Africa and will mobilise the nation to achieve zero-stunting by 2030. Given her commitment to maternal and child health and her advocacy for early childhood development, the First Lady Dr. Tshepo Motsepe will deliver the keynote address at the media launch of the Grow Great Campaign.

The launch will take place at the FNB Conference Centre in Sandton on the 17 October 2018 from 18h00-21h00 and it will also be attended by various leaders in civil society, academia, business and government.

Stunting is a condition that arises from prolonged under-nutrition and it affects physical and brain development. It’s defined as shortness in height for a child’s age and it can only be diagnosed by comparing the child’s measurements to standardized growth charts. A large body of research now shows that stunting robs young children from reaching their full potential. Stunted children on average perform worse at school than their non-stunted counterparts, are more likely to be unemployed as adults, are at higher risk of getting chronic diseases like diabetes and hypertension and are vulnerable to being trapped in inter-generational cycles of poverty,

“In South Africa, one in four children under 5 are stunted”, says Dr. Kopano Matlwa Mabaso, Executive Director of the Grow Great Campaign. “This is far higher than would be expected of an upper middleincome country like ours, and even higher than many other poorer developing countries. Grow Great seeks to bring South Africa closer to a future where no child is unjustly denied the opportunity to reach their full potential”.

The campaign will include high-power public media and face-to-face programmes throughout the country, drawing on strategies shown to work in other countries. These will include:

A low-cost mom and baby class franchise to support parents (Flourish)
A resource hub for community health workers to support them to be ‘champions for children’
Mobilisation of community and family support for breastfeeding
Promotion of eggs as an important part of infant food from 6 months of age
The use of data and stories to mobilise policy-makers and the public.

The Grow Great Campaign is brought to you by Allan Gray Orbis Foundation Endowment, The DG Murray Trust, The ELMA Foundation and FNB Fund.

For more information regarding the launch please contact Duduzile Mkhize on 0766949902 or duduzile@dgmt.co.za

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