Funding, July 13, 2021, 5:20 p.m.

New book on Fundraising - Frank Julie

Author: riaan@wecanchange.co.za

FUNDRAISING STRATEGIES FOR STRUGGLING NPOs.

Orders available for R285 per copy
(exclude courier/posting and handling).
 

Email: frankjulie2604@gmail.com to place your order!
 

BOOK CONTENTS
  • About the author
  • Introduction
  • Acknowledgements
  • Feedback from the field of practice
  • Feedback from NPO leaders
  • What this book aims to achieve
 
CHAPTER 1: CLARIFYING CONCEPTS AND TRENDS
  • The 3 types of non-profits  
  • Basic NPO legal compliance
  • Understanding new trends in the NPO sector
  • Current global and local trends
  • What is to be done? A proactive/planned or a reactive approach?
  • Defining sustainability – what do we mean?  
  • Putting your organisation on trial – The OD Fit Model
  • Why we must value our work in the NPO sector!
  • What is fundraising and fund development? 
CHAPTER 2: THE PRACTICE AND PRINCIPLES OF PROFESSIONAL FUNDRAISING
  • 8 basic principles of fundraising
  • The self-test – asking from the inside out!
  • The 4 types of donors to target
  • How to avoid an external donor crisis
  • Various donor markets and a strategic division of labour
  • Understanding why people give? And learning how to ask
  • Maximising internal resource mobilisation
  • Strategic communication – how to recruit donors for life!
  • Where and how to find the right donor
  • How to keep current donors interested
  • There is no such thing as a regret letter!
CHAPTER 3: EFFECTIVE PROPOSAL WRITING
  • How to write the winning proposal
  1. What is a proposal and types of proposals
  2. Elements of effective proposals
  3. Good and bad funding proposals
  4. Good and bad donors/recipients
  5. Checklist
  • The funding enquiry
  • Managing funding gaps in a time of crisis – from strategic plan to daily cash flow analysis
  • Getting your board on board and involved in fundraising
  1. The board skills audit
  2. The treasure audit
  3. The time and trust audit
CHAPTER 4: ALTERNATIVE FUNDING STREAMS AND STRATEGIES
  • Income generation strategies for NPOs
  • How to use Facebook as a fundraising tool
  • How to promote individual giving
  • Professional networking as a fundraising tool
  • Building relationship responsibility to maintain and attract new donors
  • The task of fundraising and the role of a highly effective NPO executive
  • Characteristics of highly effective fundraisers
  • The 13 steps to develop your financial strategy
CHAPTER 5: FUNDRAISING BEYOND COVID-19 – TIPS FROM THE DONOR AND NPO WORLD
  • Interview with Alison Alexander from Rainbow House
  • Fundraising tips from:
  1. Martje Boerma
  2. Dawn Malotane-Lindsey
  3. Frank Meintjies
  4. Prof Eric Atmore
  5. Dr Lesley Foster
  6. Abdul Ryklief – The other side
  • Lorenzo Davids – The fatigue of the intelligent donor
RESOURCE LIST
  1. Sample budget template
  2. Sample PBO certificate
  3. Sample funding proposal 
  4. Sample work plan for a NPO director
  5. Sample staff evaluation form 
  6. Sample fundraiser’s employment contract
  7. Sample sustainability plan
  • Important NPO websites
  • Information on online NPO training for NPO directors
  • Photos of various projects in action