Responsible Trader Shows (RTP) a HUGE Success
Author: SA Breweries
The Cape Region launched two Responsible Trader Mass Education Rallies in the region on the 16th of August 2011 in Cape Town and the 24th of August 2011 in Port Elizabeth. Read More...
Categories: Education
The Cape Region launched two Responsible Trader Mass Education Rallies in the region on the 16th of August 2011 in Cape Town and the 24th of August 2011 in Port Elizabeth.
In total over 2,000 licensed and unlicensed liquor traders from across the greater Cape Town and Port Elizabeth area’s participated in the first of a number of informative Mass Education Rally training sessions involving educational industrial theatre acts.
The rallies received rave reviews in the press with 8 print articles about the Cape Town show, and 3 print articles about the Port Elizabeth show.
The Responsible Trader Programme (RTP) is a national high impact and holistic approach to engaging liquor traders on alcohol abuse and the harm it causes communities, is a first of its kind in South Africa. It is also the first programme in the country to actively position the liquor trader as a champion in the fight against alcohol abuse. The programme highlights the importance of trading responsibly to ensure the sustainability of the businesses of liquor traders.
Intoxicated customers, underage drinking, driving under the influence, as well as pregnant women and drinking, are some of the issues dealt with in a radical new programme aimed at promoting the responsible trading of alcohol.
Executive Director of Corporate Affairs and Transformation, Dr Vincent Maphai, at the Cape Town Rally stated:
“As recognised leaders in their respective communities, our trader partners are the most powerful force in the fight against the harm caused by alcohol abuse. Behaving responsibly and creating awareness amongst their customers and staff of the dangers of alcohol abuse can have a long term positive impact on the sustainability of communities and trader business.”
SAB believes that the most effective way to address alcohol abuse is through targeted interventions, such as the Responsible Trader Programme, which focus on those drinking patterns that are associated with harm. Proven approaches include improved education, good enforcement and strong self-regulation. These are approaches that SAB seeks to drive through its ongoing alcohol strategy, on which the company has spent more than R100-million since its inception in 2009.
SAB expects to educate more than 10 000 traders across South Africa during 2011 and will continue to invest in the RTP well into the future.
A HUGE THANKS to everyone in the Region involved in the organisation of the two mass education rallies.